Four projects.
Each one walks through a real decision. You'll see what was on the table, what got cut, and where the numbers landed after.
Building the operating system for fitness coaches
Solo-built B2B SaaS — a coach portal, native iOS and Android client apps, and an AI coaching layer. Three platforms, ~150k lines, three months. Pre-seed-ready in May 2026.
Rebuilding the wishlist from scratch
Reworking the wishlist on India's biggest fashion platform, used by 75M+ shoppers. Bounce rate dropped 34% and more saves started turning into purchases.
Making anomaly detection less painful
An AI assist for data teams catching inconsistencies in collaborative spreadsheets. Built with Ranga over 3 months.
Designing intuitive in-cab displays
Redesigning John Deere's tractor interface to reduce cognitive load for farmers. NASA TLX validated 41% reduction in mental demand. Partnership with John Deere UX team, 6 weeks, team of 5.