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Partnership · Product Design · AI · UI/UX

AI-Powered Anomaly Detection for Workiva

An AI assist for financial analysts who hunt for anomalies in collaborative spreadsheets. Cuts down the manual scanning so review moves faster.

Duration
3 months
Team
Nandha, Ranga
Role
Product Designer, UX Researcher
Tools
Figma, Python, Tableau
Focus Area
Anomaly Detection
(01)   The challenge

The Challenge

Workiva users were spending 73% more time than necessary reviewing collaborative reports for data anomalies and formatting inconsistencies. Datasets kept growing, compliance deadlines kept tightening, and manual review couldn't keep up.

73%
Additional review time
6
User interviews conducted
30%
Increase in revision cycles
(02)   Research

Research & Discovery

Understanding the Problem Space

I spoke with Business Analysts and MIS professionals about how they actually do anomaly review today. Most relied on domain knowledge plus manual scanning, which produced inconsistent results and missed outliers.

Step 01

User Interviews

6 participants across Business Analysts and MIS students using structured 18-question framework.

Step 02

Thematic Analysis

Identified 3 core themes: automatic flagging, learnability, and visualization needs.

Step 03

Competitive Analysis

Evaluated existing solutions and identified gaps in enterprise-grade anomaly detection.

(03)   Insights

Key User Insights

"Ideally it would tell me what the problem could be as well. So let's say there's an increase in acquisitions this month. Maybe we can tell me that it's possibly because this variable seems to have too many missing values."

Business Analyst, interview participant

"An alert system basically — like the moment it finds out an alert and it should be real time. It should actually tell you where exactly is the error instead of just telling that there is something wrong."

MIS Graduate Student, interview participant

Insight #1

Flagging

Users need automated systems that can identify anomalies and provide contextual explanations for why data points are flagged as unusual.

Insight #2

Real-time Alerts

Immediate notification systems that pinpoint exact locations of errors rather than general warnings about data quality issues.

Insight #3

Visual Hierarchy

Clear color-coding and visual indicators that make anomalies immediately recognizable within large datasets.

(04)   User personas

User Personas

Sarah Mitchell

Sarah Mitchell

Novice User

Age: 27
Role: Junior Analyst
Experience: 1 year
Tech: Moderate
"I need tools that guide me through the process and explain what's happening at each step."
Goals
  • Learn anomaly detection best practices quickly
  • Gain confidence in identifying data issues
  • Understand why certain data points are flagged
Pain Points
  • Overwhelmed by complex datasets
  • Unsure which anomalies are critical
  • Needs contextual help and guidance
Tools Used
Excel Workiva Google Sheets
David Chen

David Chen

Experienced User

Age: 42
Role: Senior Analyst
Experience: 15 years
Tech: Advanced
"I need speed and accuracy. Show me the anomalies, let me decide what to do with them."
Goals
  • Process large datasets efficiently
  • Customize detection parameters for specific use cases
  • Integrate findings into automated workflows
Pain Points
  • Manual detection is time-consuming
  • Inconsistent results across team members
  • Difficulty prioritizing high-impact anomalies
Tools Used
Workiva Python Tableau SQL
(05)   Wireframes

Wireframes

Workiva wireframes
Fig 1. Low-fidelity wireframes exploring different approaches to anomaly visualization.
(06)   Solution

Design Solution

AI-Powered Anomaly Detection Interface

The design pairs a machine learning model with an interface that flags anomalies in real time inside the Workiva spreadsheet, then explains what triggered the flag and what to do next.

Workiva final design
Fig 2. High-fidelity prototype of the integrated anomaly detection system.
(07)   Impact

Impact & Results

The design goes after the workflow bottlenecks users described and gives Workiva a stronger position in AI-assisted financial data analysis.

45%
Reduction in review time (projected)
89%
Anomaly detection accuracy

Key Learnings

  • For enterprise adoption, AI has to be explainable before it can be accurate.
  • Real-time feedback keeps users trusting an automated system. Without it, trust falls apart fast.
  • Visual hierarchy and progressive disclosure help people move through dense data without getting lost.